The Goldbox Blog
8 great video content ideas for social media
With its ability to engage, entertain, and educate, video has become a vital tool for businesses and individuals alike. However, coming up with fresh and creative video content ideas can sometimes be a challenge.
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2nd March, 2023
Written by Ben Collison
01. Day in the life
Give your audience an exclusive peek into your world by creating a "Day in the Life" video. Showcasing the behind-the-scenes activities of your business or personal life helps humanize your brand and builds a connection with your viewers.
Share the daily routines, challenges, and triumphs that make your work or personal journey unique.
02. Video testimonials
Harness the power of social proof by featuring video testimonials from satisfied customers or clients. Encourage them to share their positive experiences and the benefits they have derived from your products or services.
These authentic and relatable testimonials can be incredibly persuasive in convincing others to engage with your brand.
3. Team Q&A's
Prepare some great questions to ask your colleagues or even ask your followers to come up with their own. Q&A videos are a great way to show off the unique personalities of the people you work alongside.
You could create one video per person or ask a group of people the same questions to see how their answers vary. Plus you can make the tone of the video as formal or silly as you like.
4. Quick tips
Create short, snappy videos sharing quick tips and tricks related to your niche. Offer valuable advice, demonstrate techniques, or provide solutions to common problems. These bite-sized videos are highly shareable and can position you as an expert in your field.
There's no perfect formula for how you should go about this. Simply get creative and share whatever information you come across that you believe others will benefit from.
Consider following our socials where we post these kind of videos on a regular basis.
5. Case studies
Present a case study video that highlights a successful project or client engagement. Share the challenges faced, the strategies implemented, and the outcomes achieved.
Case study videos showcase your expertise and the tangible results you can deliver, while also providing educational value to your audience.
Furthermore, case study videos arguably give the most comprehensive insight into the process a client will go through when working with you.
Here's an example of one of our favourite case studies we've made for a client.
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6. Virtual tour
Take your audience on a virtual tour of your workspace, store, or production facility.
This immersive experience helps create a sense of connection and familiarity with your brand. Showcasing the physical aspects of your business can generate excitement and curiosity among your viewers.
Our 4K aerial drone is an integral part of our production process when creating virtual tours to capture epic shots of entire locations from the skies.
Why not have a member of your team talk to camera as they walk around your facilities to take things up a notch? Extra points if you can do it in one take!
7. Useful tools
Educate and inspire your audience by sharing valuable resources.
Create videos that highlight useful software tools, recommend books or publications relevant to your industry, or share motivational quotes.
These videos position you as a helpful resource and provide your audience with tangible takeaways.
8. How-to videos
Create step-by-step how-to videos that address common pain points or tasks related to your products or services. Break down complex processes into easily understandable steps, and provide practical guidance.
How-to videos are highly sought after by viewers who are looking to learn and acquire new skills.
Ideally, you should strive to provide a video for any process your customers have to go through as well. Online forms for example can sometimes be quite a tedious process that causes unwanted frustration. Rather than relying solely on text, use a video demonstration that shows exactly what to do.
In conclusion,
Video content has the power to captivate, educate, and inspire your audience on social media.
By incorporating these 8 creative video content ideas into your social media strategy, you can create engaging and impactful videos that resonate with your viewers.
Experiment with different formats, be authentic, and consistently provide value to your audience.
Remember, the key to success lies in creating compelling videos that leave a lasting impression and drive meaningful engagement with your brand.
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